Task 2

My clients could be small businesses that need a logo design to someone that needs a flyer designing. My clients are most likely to be up and coming businesses that need their businesses designed in a way that promotes and stands out, considering social side of 'pest'.

Being a leeds student its important to know about the area, "Leeds remains one of the country’s principal centres for manufacturing, with particular strengths in engineering, printing, chemicals and food production. Major companies include DePuy International, Cameron, Agfa Gaevert, Communisis Chorley's Ltd, Lever Faberge, Arla Foods and Carlsberg UK. Leeds also has a well-established reputation as a centre for the media and communications industries. The sector includes major regional companies

and organisations such as Yorkshire Post Newspapers, Yorkshire Television, Orange Multimedia Operations and BBC North. Several large agencies, including Advertising Principles, Brahm, Poulter Partners and Ptarmigan are based in the city."

The image above is from principles advertising agency which is located in leeds. On their hompage they're instantly promoting themselves by comparing their prices to other agencies and showing they have loyal customers to show that they are reliable as an agency.

'Honest pricing and total transparency' Being local to leeds means that agencies like Principles are competition, we're both offering designs for clients which will promote them or meet their requirements. So i need to make me more appealing to the client then the competition. An easy way to go around this is to sell my work cheaper then other designers however this wont make me a living, when considering the economic aspect of 'pest'. Instead i need to do this subtly, for instance a free meeting to discuss ideas and what the client wants. If the client is willing to meet in the first place means he/she is interested in my working for them. Therefore calling the first meeting free sounds appealing to the client and the likelihood is that they'll employ me to work for them so essentially i will end up being paid correctly anyway. However the only problem is, is that meeting up is time consuming when i could be working on something else and it will be money consuming if no work comes out of the meeting and ive had to pay for travelling. This kind of offer is a gamble but as i said before its most likely that the client will employ me so is probably worthit.

Unlike shampoo, food, toothpaste, clothes, my product isnt essential and isnt something everybody wants, only a small minority in comparison. Therefore advertising on television or on billboards isnt worthit, it isnt cost effective at all and probable wouldnt get many responses anyway. It'd be best to advertise my work online on a website that was linked easily to many other websites, so my clients could find me easily. In a way as much as im trying to get clients, the people wanting my work are going to be trying to get me therefore i need to ensure that i can be found. Putting adverts into business magazines such as mybusiness and entrepreneur would be beneficial. The types of people that would be reading these are people that are starting businesses and probably need flyers designing, logos designing etc therefore putting an add in these magazines would help me get clients. Also magazines like these last over a week therefore my advert would be out there over a week unlike putting an ad in the paper which only lasts the day.

As a designer i have no experience in creating websites however i know our next module will introduce us into this which is going to be essential. Most businesses small or big have a website to promote their business, show their product and grab the attention of their target audience. I need to make sure that web design is a product im selling, its extremely essential in todays culture which fits in well with the social and technology aspect of 'pest'.